Looking for the right brand of paper towels? Most paper towels are thin and tear easily. But with a quality roll of paper towels, you can absorb bigger spills and clean your countertops, tables, and floors a whole lot easier. The best brands include Bounty, Viva, and Brawny, offering greater strength, durability, absorption, and affordability. Great for cleaning bathrooms, kitchens, coffee table and even wiping your hands, the best paper towels are great for any cleaning job. If you want to learn more about the best paper towels on the market, read on to learn more about these great options.

Top Paper Towel Brands

  • Bounty
  • Viva
  • Brawny


Bounty is one of the best paper towel brands. Most recently, Bounty has come to incorporate the Select-A-Size sheet in their rolls. With the Select-A-Size rolls, perforated lines are closer together than with standard paper towels, so you can take as exactly as much paper as you need for the cleaning job. Have just a small spill? Try just using one rectangle! It’s better for the environment and it isn’t wasteful. Select-A-Size Bounty paper towels offer double the absorbency of regular towels – so it’s a win-win. Of course, if you prefer the full-size sheets, those are available as well. You can even find paper towels with beautiful floral designs. And for a limited time, you can get Incredibles 2 printed towels that the kids will really love, getting them at least a little more excited about cleaning their mess.


  • Select-A-Size style rolls available
  • Great absorbency
  • Paper towels with printed designs available


Need a paper towel that can scrub your countertops? Viva Vantage paper towels are super durable and texturized, so you can use them to scrub tough stains, hardened food and whatever else is on your countertops. Simulating the feel of actual cloth, Viva Vantage paper towels. Small sheet sizes but bigger rolls allow you to take as much as you need and ration how much you use. The standard Viva towels are softer which is good if you want to use them to wipe your face. The best part is that Viva paper towels are easily the most affordable paper towels available, costing you less than $10 for a roll of six towels. Find them on Amazon, Target or wherever else paper towels are sold. You can also find coupons online at the Viva website so you can save even more.


  • Scrub paper towels available
  • Affordable
  • Coupons can be found online


Brawny offers the strongest and most durable paper towels yet, so you can wipe tables for longer before you need another towel. Brawny can handle the toughest messes without tearing or shredding. With their new Tear-A-Square paper towels, similar to Bounty’s Select-A-Size towels, more perforated lines allows you to take only as much paper as you need. But these towels allow you to take even fewer thanks to perforated lines that allow you to take one square at a time. Each towel features four squares, which is excellent for truly small spills. It’s also a great option for people who prefer to use paper towels as napkins. So choose a full sheet, a half sheet or a quarter sheet – only as much as you need to limit waste!


  • Extra durable
  • Can double perfectly as napkins
  • Can be torn into squares


Give that mess the treatment it deserves! With the best paper towels on the market, you can handle any mess without making another thanks to those lower-quality towels that drip and tear. The best paper towels are more absorbent, durable, and can help you reduce waste too.