Buying diamonds from an online retailer means finding someone who offers great deals and who can also be trusted. It can also be difficult to decide whether to buy in a store or online. Buying diamonds online is convenient, and there are many great deals to be had for savvy shoppers. Convenience and affordability have made online sales much more common, as shoppers can find great deals any time of the day or night. The online vendors don’t necessarily have a physical store, and don’t pay all the extra expenses that come with maintaining a building with employees. They can also often offer a much wider selection for the picky shopper. Read on to find out what you need to know about these top three diamond earring retailers.

Top 3 Diamond Earring Retailers

  • James Allen
  • Brian Gavin
  • Whiteflash

James Allen

James Allen has managed to become the top diamond retailer because of many factors, including incredible customer service. Buyers know that their purchase is free of risk, as James Allen offers free shipping and returns within 30 days. They also are able to show off the diamonds they are selling by using modern technology, such as real 360 degree videos so that potential buyers can view every aspect of a diamond before purchase. They also offer free engraving with laser inscribing and help shoppers with an intuitive diamond search tool. Customer support is available 24/7 to answer any questions.


  • All diamonds can be viewed in 360 degree technology
  • Real life videos of diamonds
  • 3HD player technology

Brian Gavin

A 5th generation diamond cutter from South African, Brian Gavin brings more experience than almost any other diamond seller. Known for having the best symmetry and cut proportions, the collection in the signature line was all hand picked by Brian Gavin himself. There several distinctive kinds of diamonds, like the Brian Gavin Blue, which all have a blue fluorescence. Customers can see idealscope images, ASET images and other visuals in order to find the best diamond. Customers are even able to design their own ring settings.


  • The largest available collection of super ideal cut hearts and arrows diamonds
  • A risk free inspection period of 15 days for every purchase
  • A 100% lifetime upgrade policy


Also offering world class hearts and arrows diamonds, Whiteflash has some of the best cuts available. Whiteflash is able to show off the inventory using idealscope images and ASET images so potential customers know exactly what the product looks like. The customer service is so accommodating that they will even provide a Sarin report, which details the exact measurements of every angle. Whiteflash also works with well known and popular designer brands so that buyers can have the jewelry they really want instead of being limited by what is available.  The 30 day full money back guarantee lets buyers know that their investment is risk free, and Whiteflash offers free shipping anywhere around the world. Whiteflash earned a BBB rating of A+ and the distinction of being named “Winner of Distinction” six years in a row.


  • Exceptional customer service
  • 100% lifetime trade up policy
  • One year buyback guarantee


Buying diamonds online is convenient and affordable. These three retailers offer the best customer service and high-quality products.